8 Major Strategies to Have a Killer Marketing Plan for This 2017 Increasing the ROI

You are never late for the 2017 marketing strategy. The New Year is just a few weeks away and do have better things to do like organizing a Christmas party, dreaming of what your Santa will leave for you tonight, and the last but not the least when will we going on a winter holiday this year. So marketing is never a necessarily top of the list priority. Now when is the time for you to plan and refine your marketing strategy and before putting pen to the paper, take a step back and think of the various integrated opportunities that will help you drive success by the end of 2017. Given below are some of the practical tips that will help you make the most out of the marketing campaign through digital, marketing and strategic planning.

Increasing your social media advertising budget: 

Major changes in the businesses today are happening through social media, especially Facebook. And over the past few years the platform has seen a decrease in the organic reach leading the organizations towards paid advertising. Paid advertising on social media is ground breaking. According to a data conducted by emarketers budgeters do spend $23.68 billion on social media advertising. By 2017 the number is expected to increase a whopping 33.5 percent to $35.98 billion. So continue to increase your budget in order to gain your advertising presence on social media because you can bet that your competitors will be doing the same.

Review and updating your ideal customer profile and personas: 

Look back at your best customers and identify the characteristics that make them more profitable and enjoy your work with it. Make sure that your ideal customers and buyer personas are accurate updating them as necessary to reflect the kind of customers who will help you reach your growth goals at ease.


Growing your brand without losing out the way: 

First things first, are you ready enough to grow. If you are let’s find out how you can achieve that for identifying which social media brand is better for your business, and how you can express the brand identity. Download your complimentary guide on the five different ways you can grow your brand. Call it a pre – Christmas treat from us.


Making more and more business videos: 

Who will wish to look at a boring text when you can look at a video instead. Not your customers and prospects instead then who? As we have been approaching 2017 in a very less time, studies have shown that 4 times as many customers would continue watching business videos about your product and services rather than reading about it.  It also reported that 1 in 4 consumers will lose interest in their company if it does not have videos, and customers are nearly 50% more likely reading email letters including links in video.


Reviewing your website and online marketing: 

Have a look at your website and the social media channels making sure that they are designed and attracted to educate your personas. So is your branding and messages consistent enough. Are you engaging with the right marketing audiences? Is your content compelling and educational enough? If no then the Hubspot marketing grader can make you do things right when wrong and how you can improve.


Loving your plan: 

Yes we don’t open it up and tell that your plan looks really good today. Your marketing plan is a living, growing thing and this is something that it needs to love, and nurture in order to flourish. Do not leave it in back of the drawer gathering dust when you have to plan for 2018. So have a date with your plan in order to go ahead and review it. Book in your review date in order to review your marketing strategies throughout the year giving your team the time to put in the input queries, questions, concerns that makes for a more rounded marketing plan understanding everyone on board.


Developing Your Attitude: 

Attitude is something that is generally considered to be considerable. So try and conquer your fears. Try and change the beliefs limiting your success. Remember your habits, thoughts control the commitment, enthusiasm, persistence, resilience and confidence. Be aware of them and decide which one are productive and which ones are not, making a commitment to change. With time and effort you can actually turn out to be the person you always wanted to be.


Maximizing Your Time: 

It’s always good when you begin to focus on your goals. Begin to test your activities in order to know its importance and urgency. So try and create an ideal schedule testing your actual time use against its daily. Remember that just one hour in a day towards productivity will add up to more of extra weeks of productive time every year.


To conclude:

There is a lot of work for you to do here, and this can be tough to meet your objectives of your company when you are really very close enough to it. Still have questions on how you can prioritize on how you can get things done and how much will it cost you with. Let’s chat. So what other strategies would you like to add to your marketing plan this 2017.  Do leave your thoughts and comments below.



Michael is the Marketing Manager at Ampliz, specializing in email appending services and marketing database management software, editing blogs, case studies, and guides.  He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.

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